Rupert
Murdoch has bought a majority interest of 51% in Eredivisie Media and
marketing. Murdoch’s U.S. television network Fox will pay more than €1 billion
for the rights of the Dutch Eredivisie, starting season 2013-2014. This will be
for the next 12 years, according to local and international media.
The teams,
the Royal Dutch Football Association (KNVB) and entertainment company Endemol are
said to have accepted Murdoch’s proposal unanimously. This is the largest deal in
the history of Dutch Eredivisie football.
It
appears Murdoch has big plans to expand in Europe. Earlier this year he bought the
rights of the German Bundesliga under the name Sky.
Currently
the highlights are being aired by the Dutch NOS, who would like to do so in the
future as well. Still, the network director did mention they won’t do that
against every price. If it looks like there might be a bad ROI they will pass.
So at this stage it is unclear how all of this will affect the viewers.
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