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Tuesday, August 14, 2012

Rupert Murdoch Takes Over Eredivisie Live

Rupert Murdoch has bought a majority interest of 51% in Eredivisie Media and marketing. Murdoch’s U.S. television network Fox will pay more than €1 billion for the rights of the Dutch Eredivisie, starting season 2013-2014. This will be for the next 12 years, according to local and international media.
The teams, the Royal Dutch Football Association (KNVB) and entertainment company Endemol are said to have accepted Murdoch’s proposal unanimously. This is the largest deal in the history of Dutch Eredivisie football.
It appears Murdoch has big plans to expand in Europe. Earlier this year he bought the rights of the German Bundesliga under the name Sky.

Currently the highlights are being aired by the Dutch NOS, who would like to do so in the future as well. Still, the network director did mention they won’t do that against every price. If it looks like there might be a bad ROI they will pass. So at this stage it is unclear how all of this will affect the viewers.


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